Seasons of Change . . .
Trusting the Magic of New Beginnings
Dear Loyal VG Customers,
I have some exciting news to share with you. This is a long one, so bear with me, because there is some great info down below!! Before I launch into the changes coming about, I wanted to take a minute to thank you all for your support over the past 5 years. When I first opened my store, I knew nothing about running a business. I was just a girl with a passion for goat milk soft serve and a dream of opening my own shop. I remember lots of tears, frustration, and feelings of being completely overwhelmed. But I also remember countless people coming over to say "Welcome to the neighborhood." I remember your patience with us as we grew from nothing into something. I remember the support of our customers coming in night after night for their treats, and being patient with new employees or when we ran out of something. I remember you being excited for new flavors, and running to the door at 10:59 to get in before we locked up for the night. I want to thank you for your patience, support, and excitement at everything that we created here at Victory Garden.
With all growth comes change, and I believe that change is always good, even though it can also be very scary. As you all know, over the past 2 years we have been developing our pints for retail sale, which are now in various supermarkets in the City and beyond. We have really enjoyed developing this part of our business, and are going to continue to get our products into as many stores as possible. You will still be able to come into 31 Carmine and buy pints of our gelato in various flavors that we will continue to produce in house. In the Spring, Summer, and Fall, you will find our beautiful gelato cart outside with 4 favorite flavors and fun cone offerings.
The change is that a new, awesome, fresh company (just like VG was 5 years ago) is coming into the retail section of our storefront to serve you delicious, homemade soups this Winter. They will be opening in early December, and we are all really excited to welcome them to this neighborhood, which we love so much. You can look forward to a delicious, healthy soup every day with amazing side salads to boot. Can't complain about that!
Victory Garden NYC will still be at 31 Carmine Street, working on our wholesale operations from downstairs, and continuing to churn out delicious goat milk gelato. Our gelato cart (which is really adorable) will be outside during the Spring, Summer, and Fall, with everyone's favorite flavors. Expect to see it out as soon as Punxsutawney Phil doesn't see his shadow! As for the Soft Serve, you can find our tahini soft serve in Chelsea Market at Seed & Mill (we recommend it topped with freshly milled tahini), and other new places that are on the horizon. We will keep you posted on any new exciting locations, so please be sure to keep reading our emails!!
We are very excited about these changes, because we feel that our product has really grown up these past 5 years, and we are very much looking forward to all of the fun, new, creative ways that we will be able to present Victory Garden Goat Milk Gelato to the world. We are also looking forward to delicious soup every day!!
For any questions or concerns you can always email us at email@example.com, or call us at 212 206 7273. Our last day will be Tuesday, November 8th.